Purely sold online and through Brand Ambassadors, the prestige Votre Vu line boasts some 50 naturally based premier anti-aging products, including face crèmes and serums, slimming gelées, a bust-firming balm, shampoos, and a first-of-its-kind beauty beverage.
These luxe products began tantalizing tired skin in September 2008 during the company’s soft opening -- an effort to ensure smooth operations prior to Votre Vu’s public launch. In the first 5 months, more than 10,000 Vu-kissed clientele fell face-first in love with this divine line.
Their affection brought on some dreamy side effects. In the first two months alone, Votre Vu rung up close to $1 million in sales, garnered streams of positive client and consultant feedback, received a silver Davey Award for its Premier Catalogue, and secured an ever-growing sales team of more than 1,300 Brand Ambassadors throughout all 50 states. In January 2009, the company hit the beauty market head on.
“We are ready.” states co-founder, CEO and Chairman Harold Zimmerman, “We’ve formulated and produced superior French-made skin care that delivers famous results, we’ve slipped on our white gloves to provide a first-rate customer experience, and we’re ready to thrill our customers and Sales Consultants beyond expectation.”
But is Votre Vu ready to sell in today’s less-than-viable marketplace? “Definitely,” states Zimmerman, a seasoned entrepreneur, who 10 years ago co-founded a 15-million-dollar consulting firm for the direct selling companies. “Today’s consumers are more value conscious than ever. Strategically, we offer intrinsic value with luxury products at less-than-luxury prices.” Moreover, with its focus on the ever-aging baby boomers, Votre Vu repeatedly taps this market with the most discretionary income – with skin care products that continually need replenishing.
Still, in a economy in recession, a company launch can be a bold move. Fortunately for Votre Vu, luxury skin care traditionally bodes well in weakened economic times. Beauty products are among those items today’s consumers are least likely to cut back on to save money, according to a December 2008 report by New York-based NPD Group, which adds that as discretionary income becomes more challenged, skin care basics like facial moisturizers and anti-aging products are winning among consumers.
For Zimmerman and company, the real bottom line lies in creating one of the most revered brands in history. “From the beginning, we put the stake in the ground that Votre Vu would be a lovemark brand, meaning customers don’t just buy the brand – they become its biggest fans,” states Zimmerman. “Our Sales Consultants are beautiful examples. Not only do they sell Votre Vu, but as consumers themselves, they love our products.”
So let the Votre Vu love flow … over the internet and through the lips of Vu converts. “Our brand is spreading virally and through credible, personal testimonies,” says Zimmerman, who believes words like righteous, credible, and fun encapsulate Votre Vu’s essence. “We’re making people happy with a thrilling end-to-end customer experience—from the dramatic results of our products to our red-carpet customer treatment. Happy You. Happy Vu.”
True, the trends change and fashions fade, but your face is forever. When this timeless theme catches on, the word on the beauty street soon may be: Do you Vu?
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